Effective date: 25 May 2025 · Last updated: 25 May 2026
ADL Sports Management ("ADL", "we", "us", "our") is a football management and player pathway business operating across the United Kingdom, United States and Europe. We are committed to protecting and respecting your privacy.
For the purposes of applicable data protection legislation, ADL Sports Management is the data controller responsible for your personal data. If you have any questions about this policy or our data practices, please contact us at [email protected].
We may collect and process the following categories of personal data:
— Contact information: name, email address, phone number. — Enquiry details: the nature of your enquiry, your role (player, parent, coach, club, partner), and any information you voluntarily provide in messages submitted through our contact form. — Usage data: information about how you use our website, including IP address, browser type, pages visited, and time spent on pages (collected via cookies and analytics tools). — Communications: records of any correspondence between you and ADL.
We use the personal data we collect for the following purposes:
— To respond to enquiries and provide the services you have requested. — To manage our relationship with players, families, clubs and partners. — To send you relevant information about ADL's programmes, events and opportunities, where you have consented to receive such communications. — To improve our website and user experience through analytics. — To comply with our legal obligations.
We process your personal data on the following legal bases:
— Consent: where you have given us clear consent to process your data for a specific purpose. — Legitimate interests: where processing is necessary for our legitimate business interests, such as responding to enquiries or improving our services, and these interests are not overridden by your rights. — Contract: where processing is necessary to perform a contract with you or to take steps at your request before entering into a contract. — Legal obligation: where processing is necessary to comply with a legal requirement.
Our website uses cookies to improve your experience and to help us understand how the site is used. Cookies are small text files placed on your device by your web browser.
We use the following types of cookies:
— Strictly necessary cookies: essential for the website to function correctly. These cannot be disabled. — Analytics cookies: help us understand how visitors interact with our site. We use this information to improve our website. These are only placed with your consent.
You can manage your cookie preferences at any time using the cookie banner displayed when you first visit our site, or by adjusting your browser settings.
We do not sell, rent or trade your personal data. We may share your information with trusted third parties in the following circumstances:
— Service providers who assist us in operating our website and conducting our business, subject to confidentiality obligations. — Professional advisers including lawyers, accountants and auditors. — Regulatory authorities or law enforcement agencies where we are legally required to do so.
Any third parties we work with are required to handle your data in accordance with applicable data protection law.
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying any legal, accounting or reporting requirements. Once your data is no longer required, we will securely delete or anonymise it.
Depending on your location, you may have the following rights in relation to your personal data:
— The right to access the personal data we hold about you. — The right to request correction of inaccurate or incomplete data. — The right to request deletion of your personal data. — The right to object to or restrict our processing of your data. — The right to data portability. — The right to withdraw consent at any time where processing is based on consent.
To exercise any of these rights, please contact us at [email protected]. We will respond to all legitimate requests within 30 days.
ADL operates across the UK, USA and Europe. If we transfer your personal data outside of the UK or European Economic Area, we will ensure appropriate safeguards are in place in accordance with applicable data protection law.
We take the security of your personal data seriously and have implemented appropriate technical and organisational measures to protect it against unauthorised access, loss, destruction or alteration. However, no method of transmission over the internet is entirely secure and we cannot guarantee absolute security.
Our website may contain links to third-party websites. This privacy policy does not apply to those sites and we are not responsible for their privacy practices. We encourage you to read the privacy policies of any third-party sites you visit.
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically.
If you have any questions, concerns or complaints about this privacy policy or our data practices, please contact us:
ADL Sports Management Email: [email protected] Website: www.adl-sm.com
© 2025 ADL Sports Management. All Rights Reserved.